TRADESHOW

Circa 2018

As part of the VCD curriculum for The Design School at ASU, the graphic design student was tasked to design a trade show exhibition for an existing brand.

The FYFM Collection was designed to celebrate gender neutralism in fashion. This collection has no barriers when it involves style & self expression—featuring Ray-Ban’s 12 all time top sellers both in sun & prescription eyewear. A selection specifically designed for your—for me.

Exhibit prototypes were designed & rendered using SketchUp 3D modeling software. The brand book & design cover were designed in the Adobe Creative Suite: Indesign, Photoshop & Illustrator.

Fun Fact:

Before switching my major to Graphic Design, I studied 1 year of Interior Design at ASU. During that time, I was able to gain comprehensive knowledge in floor plan design utilizing the following softwares: AutoCAD, Autodesk Revit & SketchUp.

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