TRADESHOW
Circa 2018
As part of the VCD curriculum for The Design School at ASU, the graphic design student was tasked to design a trade show exhibition for an existing brand.
The FYFM Collection was designed to celebrate gender neutralism in fashion. This collection has no barriers when it involves style & self expression—featuring Ray-Ban’s 12 all time top sellers both in sun & prescription eyewear. A selection specifically designed for your—for me.
Exhibit prototypes were designed & rendered using SketchUp 3D modeling software. The brand book & design cover were designed in the Adobe Creative Suite: Indesign, Photoshop & Illustrator.