In addition to “Pon Le Acento“ & “El Béisbol Es Otra Cosa”, the “Atléticos” conceptual campaign was designed to connect with the Latino community. The A’s franchise highly anticipated relocation to their new home in Las Vegas, where nearly one-third of the population identifies as Hispanic or Latino.

This collection was created to emphasize the importance of the Latino community and the significant, growing influence of Hispanic culture in baseball. Featuring active roster: Gio Urshela, Luis Urías, Darell Hernáiz, & Luis Morales.

360° marketing: conceptual apparel, early access email & digital ads.